No matter what kind of company or business you are exploring, at some point, they will receive some sort of feedback. If they are doing a good job with their business, then the feedback should be positive. Customers will comment on any aspect of a product or service that has touched them in both the wrong and\/or right way. They may find a company’s customer support is top-notch or perhaps a business has delivered or fixed a particular service on time or even better, earlier than expected.\nEither way, this valuable praise and information received from customers is used to benefit the progress and future of a company. This information becomes especially helpful to customers that are weighing the pros and cons of a competitive line of business, such as web hosting.\nHow To Use Positive Feedback To Your Advantage\nWhen a company receives positive feedback from the customers they serve, there are two main ways they utilize this information for the good of the business. Positive feedback can be used to enhance already existing products or services, as well as create more options for customers to choose from. The second way companies use positive feedback to their advantage is to use the kind words they receive about their business as a marketing tool. This is accomplished through the display of an online testimonial.\nWeb hosting testimonials allow potential customers to see how convenient, fast, reliable, cost-efficient or beneficial a particular service can be. This could be the defining piece of information about a company that makes a consumer choose a particular web-hosting provider.\nTestimonials also make comparison shopping a much easier task. Sometimes the most reliable details about a web-hosting provider come from peer reviews. This is because potential customers become well informed about a web-hosting provider by learning how others who have used these services have faired. Reading testimonials may draw attention to a particular issue or feature that they may have not noticed at first glance, making decisions easier to accomplish.\nWhat Makes the Most Believable Testimonials?\nWhen it comes to viewing the comments left by satisfied customers, you should know that anyone can post a quote on their website with a random name attached. The more information that a company website provides with their testimonials, the better. Every extra tidbit of info or detail presents a more reliable testimonial. For example, Jane Webber from College Park, Georgia looks much better than a quote posted by J. Webber or Jane W.\nWhen a testimonial offers additional information, such as a corresponding email addresses, this is especially helpful to potential customers. If any questions should arise regarding a web-hosting provider, individuals may contact someone who can provide additional information before a purchase is made. This not only delivers a link to positive promotion, but also builds a more reliable bond between customer and company. Most of all, the potential customer can feel more relaxed and satisfied on a web hosting choice when they have had all of their doubts satisfied.\nOne of the best, most reliable features of a testimonial is the inclusion of a photo accompanying direct quotes and customer details. This establishes increased human interaction with someone who has actually had success with the web-hosting provider in question. Putting a face to the product is a helpful way for customers to note that people just like “you and I” have found this particular web hosting provider a success.